1.1 What is a product recall plan?
A product recall plan is a plan that during an event of disease outbreak due to food safety issues, the company would be able to protect the public health by implementing the fast and efficient identification and removal of the affected product from the market. Although it cannot prevent foodborne outbreak to happen again, it can help to reduce the economic impact of the company.

1.2 Purpose of a product recall plan
If a product recall plan is executed successfully and effectively, it can help to revive the reputation of the company. Besides that, it can reduce the impact of foodborne outbreak on the company, especially on the economic impact.

1.3 Essentials of a good product recall plan
- Roles and responsibility
- The committee
- Recall actions and documentations
- Decision of the recall
- Scope of recall
- Notification
- Communication

1.4 Recommendations
It is being recommended that the company should conduct a mock recall at the initial stage of the development of the product recall plan. It is also recommended that additional mock trial should be carried out once a year.
The recall procedure is recommended to be reviewed once a year or after any recall of products.

References
1. Industry Assistance: Product Recall Plan. Department of Health Care Services. http://www.dhs.ca.gov/ps/fdb/HTML/food/education%20unit/industry%20assistance/IA%20Product%20Recall%20Plan.htm, accessed on 30th April 2008

2. Food Recalls for Manufacturers. New Zealand Food Safety Authority. http://www.nzfsa.govt.nz/processed-food-retail-sale/recalls/template/fcprecalltemplatefsptpfb.rtf, accessed on 30th April 3008